Analysis of marketing communication in Health Insurance Company Dovera, a.s.

Content of my thesis is description and analysis of marketing communication in Health Insurance Company Dovera, a.s. Goal of the theoretical part is to introduce to the readers basic terms as marketing, marketing communication and as well description of particular elements of communication mix. Content of practical part is investigation of system of Health Insurance companies in Slovak Republic and concrete characteristics of Health Insurance Company Dovera. Main part of my thesis is focused on marketing strategy of Health Insurance Company Dovera, its products and services, their distribution channels and their presentation on the market. As final result I prepare comparison of theoretical knowledge with current marketing communication inside Health Insurance Company Dovera