Add to ORKGThis bachelor thesis analysis main aspects of consumer behavior and it's application on the understanding of the price premium. In order to solve given hypothesises, a questionnaire survey as a form of quantitative research was used. Thanks to the chosen procedure the price premium level of Red Bull trade-mark was found out. The added value of this thesis lies in recommendations related to trade-mark analysis and the questionnaire survey
The Bachelor's thesis deals with brands and is mainly focused on the estimation of their value. The ...
The aim of the bachelor thesis is to determine some of the brand's impacts into lifestyle formation ...
The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in ...
This thesis examines a relationship between specific marketing activities of the company Red Bull Cz...
The aim of this Bachelor's thesis is the specification of consumer purchase decision process in the ...
The purpose of this thesis is to find out the main constituents of premium branding strategies and e...
Thesis of this bachelor work is focused on influence of the discounts on decisions of customers from...
This thesis discusses the marketing mix and the brand of the Red Bull company. In the first, basal p...
Goal of my diploma thesis is evaluation of premium car brands on the Czech market in terms of market...
In theoretical part this thesis is focuses on the concept of advertising, its history, divisions of ...
Annotation: This thesis deals with the subject of consumer behaviour. The main objective of the work...
The bachelor thesis concerns the analysis of the Red Bull Ltd. marketing strategy and influence on t...
In my thesis I observe the effect of reputation on the final price of the product through internet a...
The aim of this bachelor thesis is to analyze consumer preferences depending on endogenous and exoge...
The dissertation thesis deals with discounts and premiums in business valuation, especially lack of ...
The Bachelor's thesis deals with brands and is mainly focused on the estimation of their value. The ...
The aim of the bachelor thesis is to determine some of the brand's impacts into lifestyle formation ...
The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in ...
This thesis examines a relationship between specific marketing activities of the company Red Bull Cz...
The aim of this Bachelor's thesis is the specification of consumer purchase decision process in the ...
The purpose of this thesis is to find out the main constituents of premium branding strategies and e...
Thesis of this bachelor work is focused on influence of the discounts on decisions of customers from...
This thesis discusses the marketing mix and the brand of the Red Bull company. In the first, basal p...
Goal of my diploma thesis is evaluation of premium car brands on the Czech market in terms of market...
In theoretical part this thesis is focuses on the concept of advertising, its history, divisions of ...
Annotation: This thesis deals with the subject of consumer behaviour. The main objective of the work...
The bachelor thesis concerns the analysis of the Red Bull Ltd. marketing strategy and influence on t...
In my thesis I observe the effect of reputation on the final price of the product through internet a...
The aim of this bachelor thesis is to analyze consumer preferences depending on endogenous and exoge...
The dissertation thesis deals with discounts and premiums in business valuation, especially lack of ...
The Bachelor's thesis deals with brands and is mainly focused on the estimation of their value. The ...
The aim of the bachelor thesis is to determine some of the brand's impacts into lifestyle formation ...
The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in ...