Add to ORKGThis bachelor thesis deals with marketing strategy of a betting agency Tipsport a.s., which is a leader among betting agencies in the Czech Republic. The aim of this bachelor is to analyse the current marketing strategy of Tipsport a.s., evaluate its effectiveness and make recommendations for improving current marketing activities based on own survey. The theoretical part summarizes main theoretical findings about marketing in general, marketing in services and strategic marketing, which provide insight into the issue. The practical part of the thesis focuses on the company Tipsport a.s., with an emphasis on its marketing mix, SWOT analysis and Tipsport's competition. This thesis includes questionnaire survey, based on which the suggestions...