Marketing Mix in a chosen Building Firm

The subject of this thesis is handling the marketing mix in selected construction company Nasavrcká stavební Ltd., based in Horní Bradlo. Commercial Register states that its business as: installation, repair and inspection of electrical equipment, joinery, carpentry, metalworking, construction, modification and removal. The basic aim of this thesis is the analysis of the marketing mix in this company and to propose possible improvements. The work is divided into several parts. The first part is theoretically summarize the problem of marketing, marketing environment and marketing mix. The second part focuses on the analysis of the marketing mix in company Nasavrcká stavební Ltd. a description of the proposals on improving its current form