The potential of ecological tourism in sustainable tourism development

This thesis deals with ecological tourism as a form of sustainable tourism development. The work is focused on agrotourism, its position in the development of rural areas and the demands of the operation agrotourism establishments in the Czech Republic in terms of the legislative burden, financial subsidies and umbrella organizations. In the practical part of this work ischaracterized the operation of selected farm providing tourism services. The main objective is to evaluate the importance of agri-tourism for sustainable tourism development and to analyse possibilities of support and cooperation in the operation and promotion of agritourism farms in the current conditions. Another aim is to evaluate the importance of tourism for the operation of a particular farm and assess the real possibilities of using the support, which was achieved by observation and controlled interview with the owner of the farm. In conclusion, there are specific proposals for analyzed farm. The result of this work is to defend the potential of agro-tourism in sustainable development. Agritourism occupies a key role in maintaining economic stability of rural farms, primarily because of low level of support and administrative burden in the system of allocating financial subsidies