Real property search using the Internet

This Master's thesis explores people's behaviour when searching for real property to buy or to rent using the Internet. It examines the specifics of real estate sale or rental process and searches for various ways of using modern trends and technologies in this process. Goals of this thesis are to identify most frequent ways of people's behaviour when searching for real property on the Internet, map the search mechanisms used in current real estate offering websites in the Czech republic, test their user-friendliness based on own analysis and find the criteria responsible for perceived quality of a real estate offering website. The thesis also makes recommendations for a potencial newcommer sto the czech real estate offering website market