Geomarketing

In this thesis, I focus on geomarketing. Im using a survey with some randomly selected universities and companies, finding how they use or do not use geomarketing in practice, or if such information are willing to share. My model situations representing cases in which it is possible to use geomarketing by own resources or by outsourcing. Using the model situations also defines the benefits of geomarketing and I compare them with some other commonly used methods in practice. For example, I describe outsourced geomarketing services by one mobile operator in practice or use of geomarketing social network called Foursquare. I also presents one computer software and one online software from the Internet as a tool to support geomarketing. The aim of this work is the introduction of geomarketing and its current usage in practice