Geomarketing methods

Aim of this application-oriented master's thesis is to prove a benefits from using data analysis techniques connected with geodata processing to support business decisions. As a conclusion two solutions are given which are more attractive then starting situation. Since the first solution proposed is oriented on giving maximum success ratio while considering transactions, the second one is oriented on business value of each transaction. In this thesis R programming language is widely used together with ArcGIS Online in its final part