Offer analysis of particular travel agency

This thesis is focused on analysing the offer of the travel agency Kudrna. The first part includes the definitions of the crucial terms related to travel agencies and tourist industry in general. The second part is focused on the travel agency Kudrna, its specific offer, complementary services and different forms of promotion. The final part summarises the results by using a method called SWOT analysis and evaluates the current position of the travel agency Kudrna on the market