Application of SAP HANA

The work is dedicated to analysis of data using ICT. It is clear that the classical way of dealing with the data is not satisfactory. Therefore, the new number of tools that changing the view of working with data has occured. An example is the SAP system HANA. The main aim of this thesis is to introduce SAP HANA platform as a tool for analytical processing of large amounts of data (especially in wide area-based marketing and customer relationship management) on the example SAP Customer Engagement Intelligence. Partial aim is to acquaint the reader with the capabilities of SAP HANA in products and methods of processing large amounts of data, Big Data, implemented in HANA. The thesis is divided into two parts: theoretical and analytical. The theoretical part provides an overview of the so-called Big Data, SAP HANA and their interconnections. The analytical part of the work is focusing on a specific analysis of the use of SAP HANA in enterprises in order to highlight the advantages of using products based on HANA. The main contribution of this paper is to describe solutions based on SAP HANA platform for example Customer Engagement Intelligence. This work is intended for both the general public interested in the products of SAP and experts intending to get a basic overview of the possibilities offered by SAP HANA platform