Valuation of company Autocentrum Olomouc s.r.o.

The focus of this master thesis is to estimate the fair value of the company Autocentrum Olomouc s.r.o., new and used cars dealership, using revenue method DCF Entity. After short introduction, strategic analysis is elaborated to assess revenue potential of the company and to estimate its future market share and future revenues. Conclusions made in strategic and financial analysis, which takes place to assess financial health, will help to verify going concern necessary for choosing revenues based valuation methods. Creating of the value generators follows, what leads to preparing of the financial plan for the following years. From these plans, it will be able to calculate free cash flow, which is needed for the valuation using DCF Entity method. Final value of the company is estimated from previous analysis at the end of the thesis