Car as a Purse: Do Consumers Buy Vehicles Based on the Actual Color Trend?

This thesis explores the appearance of a trend in paint colors in the automotive industry during the observed time frame between January 2009 and December 2013. Each color scheme applied to three models which differ in their pricing category. The results reveal we can prove the existence of a trend for certain colors, particularly for bronze and blue. The long term trend on the automotive market has shown to be white