Srovnání cen bankovních produktů v ČR

This bachelor's thesis deals with client attitudes to charges at a representative sample of banks. On the basis of a detailed analysis and comparison of materials from the chosen banks it identifies which of the banks offers the most profitable conditions for keeping a current account and the charges involved from the view of an average household. First of all the evaluation criteria are established, such as the characteristics of a model household and the functions it demands from a current account. Following this the selection of a group of banks is made for analysis. On the basis of the comparison of analysed banks it turned out that clients are not only interested in the amount of money paid in charges monthly for the keeping a current account, but they also think about the utility of services connected to this ac-count. In the final part of the thesis all gathered conclusions are compared and a recommendation for a model household is offered