Propagácia prostredníctvom sociálnych médií

The bachelor thesis is focused on the promotion for selected subject through social network. In the literary section are discussed problems of marketing communication, online marketing, social media, social networks and their relationship. In the work are more described various types of social networking sites and blogs. The main aim of this work is to design a marketing campaign through social network Facebook. The subject of the campaign is wedding agency Bridee, which is based in Brno. The content of marketing campaign is to describe project Bridee.cz and its promotion through social network Facebook. We are using Google Analytics and Facebook Insights. The results are represented in graphic form with appropriate descriptions. And in the end, in the part of conclusion, we are formulated the possible forms of promotion of our subject in the future