Právne aspekty reklamy na internete

Sopková, K. Legal aspects of internet advertising. Bachelor thesis. Brno: Mendel University, 2015. This thesis will examine the legal aspects of internet advertisement. Bachelor the-sis is divided into two parts. The first part is theoretical, the second one is practi-cal. The first part defines terms that appears in thesis, for example advertising, regulation of advertising, unfair competition, etc. What is really important in this part of thesis is describing Google's AdWords ad system. The second part deals mostly with economic and legal section of Google AdWords. Problems with social networks are part of this thesis too