Návrh strategie destinačního managementu města Olomouce ke studentům místních vysokých škol

Karlová E., Proposal of strategy to destination management to students of universities in Olomouc. Bachelor thesis. Brno: Mendel University in Brno, 2015. Bachelor thesis is focused on analysis of tourism in Olomouc, attitude to tourism and spending spare time by students. First part of the thesis is aimed on describing theory of tourism, tourism management, tourist behaviour, destination management, spare time and travelling of youth. Analysis of tourist trade in Olomouc was made from the student perspective. In this part 6A and SWOT method were used. The recommendation for destination agency in Olomouc was proposed according to analysis and questionnaire results for destination agency in Olomouc