Návrh modelu Balanced Scorecard jako nástroje pro řízení výkonnosti podniku

This master thesis deals with creating a concept of performance evaluation model in scope of Balanced Scorecard methodology for selected business unit. In theoretical part of this thesis are described basic principles of this method, including its perspectives and general rules of the implementation process. In practical part was performed a strategic analysis of business unit. On its basis is compiled business strategy for selected time period and also specific key performance indicators for evaluation of reaching strategic goals