Návrh komunikačnej stratégie vinárskej turistiky v Nitranskej vinaohradníckej oblasti

The aim of Bachelor thesis is draft of marketing communication to support wine tourism in Nitra wine region. In theoretical part, I describe and explain terms in the field of tourism and marketing. The second practical part, I point out and evaluate current situation of promotion of the region and I suggest the use and way of promotion to support the wine tourism. Through the questionnaire survey is determined the specification of needs and wishes of potential tourists and the level of awareness of the target groups about wine tourism