Marketingová strategie wellness centra Infinit Maximus

The thesis deals with the analysis of present situation of marketing and promo-tional mix wellness centre Infinit Maximus and the proposal of a new marketing and promotional strategy that should contribute to its effectiveness. The theoreti-cal part is focused on a summary of theoretical findings on this topic, including the most important terms of marketing theory. The practical part devotes to analysis of present situation and there is suggested the proposal of a new marketing strategy, based on marketing research and survey, consisting of a present marketing tools as well as the new ones. Suggestions and recommendations are set in the timetable and they are also economically evaluated