Marketingová komunikácia mesta Trnava

Bachelor thesis is focused on marketing communications of Trnava city. The work consists of theoretical and practical parts. Literary digest dealing with labour is-sues is presented in the theoretical part. This part also deals with the issue of tourism and destination management. The practical part handles characteristics of Trnava in terms of tourist infrastructure and analysis of current marketing communications of Trnava city. The part of the work is a questionnaire survey, the aim of which is to identify weaknesses. The output of the bachelor's thesis is a design of communication strategy for the city of Trnava, including budget and timetabl