Marketingová komunikace alternativní výuky na základních školách

Diploma thesis deals with marketing communications for primary school, which focus on alternative educations in the South Moravian region. The theoretical part concentrates on marketing of school and marketing communications of alternative education. The practical part uses, both on literature and combines qualitative and quantitative research. The main finding is that gender the parents has not a significant influence on the decision of choosing a school for the child. The result of work is the design of marketing communications, which is generally used for primary schools involved in alternative education