Krizový management v hotelnictví

Mičánová, K. Crisis management in the hotel business. Diploma thesis. Brno, 2015. The diploma thesis deals with the crisis management applied in the hotel business. The main objective of this thesis is to formulate recommendations for the area of crisis management for the selected hotel. The external environment is analyzed trought PEST analysis and Porter's five forces model. Analysis of company resources is the starting point for assessment of the interal environment. According to these analysis are determined weaknesses and threats that could potentially cause a crisis situation. For these crisis situations are proposed recommendations to eliminate them