Chování spotřebitelů na trhu vybrané komodity

This diploma thesis deals with consumer behaviour on the market of alcohol and tobacco. Literature review contains opinions of the authors on the characteristics of these commodities, the consequences of consumption and measures to reduce the consumption. The own work is focused on analysis of secondary data regarding consumption, consumption expenditure, consumption consequences of crime, the impact of consumption on human health and economic consequences of consumption. These results are complemented by an analysis of a questionnaire survey among persons under 22 years old and the depth interviews from experts addiction treatment and policemen. Based on these findings the conclusion formulates proposals marketing measures to reduce consumption