Marketingová studie spokojenosti uživatelů dřevostaveb na území Zlínského kraje

This final thesis is about the marketing study of the satisfaction of users with the wooden structures in the region of Zlín, their intentions for the purchase, advantages and disadvantages of these houses and the connection with the regional development in this area. In the end contains author's recommendations for the companies in the wooden structure industry. Concerning author's field of study -- the regional development and business is this work focused more on the marketing and regional development point of view then forestry. The theoretical part contains description of the region of Zlín, the forestry, demography, economy and regional development in the field of housing and some other aspect important for this region. The practical part focuses on the research in detail. It covers the phase before the data collection, the data collection itself, their analysis, results and the creation of the connection between the reached data and the theory