Reklama ve veřejném prostoru

The bachelor thesis deals with the issue of advertising in public space. As it is a today's phenomen, it spreads very fast and it's out of control. The theoretical part focuses on the definition of important concepts, includes a typology of advertising media and public space, outlining the background and defines the scope of the joint advertising and public space. This essay also includes a summary of the main negative aspects of advertising in public space and its possible benefits. In connection with the problem, there is also mentioned the current legislation that deals with this topic even if only marginally. And at last, but not least, there are outlined the possible trends. The task of the practical part is the analysis and evaluation of several examples of the use of advertising media in public space, using the methodics and garden architectural design of public space. The location of the project is a problematic Sportovní street in Brno. The results lead to a clear conclusion that advertising in various degrees degrades specific public space and deprives it of many essential functions, including the residential function