Design vinných etiket a nákupní chování spotřebitelů

The bachelor thesis deals with the design of wine labels and shopping behavior of consumers. Component of this work marketing research is the method of questioning which determined shopping consumer behavior in the field of wine labels. Marketing research was conducted at the National Wine Salon, where was approached by the target group respondents. In conclusion we find a summary of the market situation for the observed using questionnaires compiled a comprehensive evaluation that can be used as a blueprint for dealing with companies in Czech Republic