Česká republika jako destinace cestovního ruchu pro segment mladých Rusů

Abstract Neyman, L., Czech Republic as the tourist destination for young Russians. Bachelor thesis. Brno: Mendel University, 2015. Bachelor thesis deals with examining the statistics and the results of questionnaire survey. There are some recommendations, based on the comparison. In the theo-retical part are discussed issues of tourism, destination management and consum-er behavior and marketing research. In the practical part are discussed examined statistics, the results of questionnaire survey and recommendations in the area of promoting the Czech Republic as a tourist destination