Zvýšenie konkurencieschopnosti pohostinstva s využitím nástrojov internetového marketingu

This bachelor thesis deals with the internet marketing and creating a suitable internet presentation of the specific bar. The issue of internet marketing, main options of creating web pages and related technologies are described in the theoretical part of the thesis. Market segmentation is done based on a questionnaire survey. The core of the thesis lies in creating a new web page based on the chosen method, valuation of a visiting effect and economical assets for the bar