Use of marketing in a chosen retail unit

The title of bachelor work is Use of marketing in a chosen retail unit. The main objective of this bachelor thesis is evaluation of using marketing in a chosen retail unit and potential proposal of change. The theoretical part is based on the analysis of professional literature and investigates basic terminology, such as requirement, wish, needs, marketing and retail unit. In the practical part is analyzed chosen retail unit, specifically Flosman in Počátky. Information about this retail unit was collected through structured interviews with store managers and through marketing research. In conclusion, the information was evaluated and proposed changes