Využití rozšířené reality pro účely marketingu

This thesis reviews state-of-the-art augmented reality applications within the marketing area as well as provides own example of such application. It outlines usage and key benefits of present approaches in the marketing discipline. An experimental application is proposed as a presentation tool that lies within the field of marketing. This application is thoroughly described from the architectural point-of-view as well as from the implementation perspective. The final part of the thesis provides brief evaluation of the application and suggestions on development of similar applications