Social Responsibility and Fair trade in European Context

The goal of the diploma thesis is to determine the current position of the Fair Trade concept in the framework of social responsibility within the European context, to find out strengths and weaknesses, evaluate them, and make the recommendations for the future development and improvement of the European social responsibility with regard to the Fair Trade, as one of the visible activity belonging to the social responsibility approach. The theoretical part focuses on introducing of basic principles of social responsibility and Fair Trade in the European context. In the empirical part, the primary data are collected with the qualitative method using expert interviews with the key experts from Fair Trade area. Personal opinions and suggestions from professionals and experts are presented and summarized. Afterwards, the empirical finding are compared with theoretical background and results are interpreted