Podmínky rozvoje vinařského podniku v současném modelu zemědělství

This bachelor thesis deals with the conditions of the particular vine production company development according to present model of agriculture in commodity vertical vine / wine. In the literature review, there are characterized circumstances and effects influencing vine business in present developing agribusiness and specifics of the Czech market and agriculture after joining the EU. The second part of the thesis is focused on specific winery, which is characterized from marketing communication point of view. Further, a financial analysis was prepared showing economical situation of the company. As a result, the bachelor thesis evaluates conditions of the winery development