Perspektivy revenue yield managementu v malých a středních ubytovacích zařízeních

The main task of this diploma thesis is a possibility of using revenue yield management (RYM) techniques in small and medium-sized accommodation establishments (SMAE). This thesis includes an analysis of current situation in tourism and current using RYM techniques in Czech Republic. Next the data from the particular guest house are analyzed and its guest perception is found out. The particular guest house situation is used for demonstrating of application RYM techniques and for proposing a new trade policy. After that recommendations and generalization for all SMAE are given