Nehodovost v ČR v období 2009-2012 ovlivněná kampaní Nemyslíš, zaplatíš

The aim of the bachelor thesis is to create an analysis of the accident rate in the Czech Republic in the period between 2009 and 2012 as influenced by the cam-paign called When you are not thinking, you will pay; secondly, the creation of analyses of the consequences of car accidents and lastly, the comparison of the costs. In the theoretical part of the thesis there are presented the basic terms relating to accident rates and campaign and then there is described the theory of time lines. The practical part is focused on the analysis of time lines and on the comparison of the campaign costs with the losses from the accidents. The final part of the thesis is formed by a discussion that evaluates the aims of the thesis and that also includes recommendations