Návrh marketingovej komunikácie wellness centra v Hoteli Podhradie

Bachelor thesis deals with the proposal for marketing communications of well-ness center in Hotel Podhradie, which is also the main aim of this thesis. To develop proposals have been transferred analysis of current situation and envi-ronment of the company, including competition and SWOT analysis. Due to questionnaire survey was selected segmentation of potential customers and recommended the adequate tools to promote new services. As part of practical section were further suggested the layouts of various promotional materials and consequently the calculation of the financial cost ratio