Možnosti podnikání v maloobchodě v Nedvědici

This bachelor thesis portrays business opportunities in retail trade in assortment of foods, chemical goods, household items, gardening supplies and building materials in the town of Nedvědice. The theoretical part provides insight related to retail and retail networking, the classification and the location of retail units, and also about consumer goods and retail communication with customers. The thesis characterizes business in the defined range of goods and the retail business under the Trade Licensing Act. The analysis of the present state of selected retail stores in the town of Nedvědice is further described in the practical part of this thesis. Based on the results of the questionnaire survey, business plan for setting up a retail unit with an assortment of building materials is processed, and also measures for its implementation are suggested. The findings are summarized in the closing part of this bachelor thesis