Marketingová komunikace města Žďár nad Sázavou se zaměřením na cestovní ruch

The main aim of the bachelor thesis is to analyze current situation of the town of Žďár nad Sázavou and its marketing communication in tourism. Based on the obtained results, the aim is to suggest some recommendations for resolving identified deficiencies. Analysis is performed through the evaluation of secondary data, results of performed mystery shopping and managed interviews. There is a draft of communication mix with a focus on tourism, with regard to information provided by town representatives