Informačné zdroje a ich vplyv na rozhodovanie mladých l'udí pri výbere produktu cestovného ruchu

The main goals of my bachelor thesis are to find out what information resources young people use choosing their vacation, and following recommendations for the tourism promotion, especially marketing communication for this segment. The analysis was practiced through the survey and its evaluation. Theoretical part analyses marketing problems of tourism and information resources as well as consumer behaviour, market segmentation and marketing research