Podpora rozvoje venkovského cestovního ruchu v Jihomoravském kraji prostřednictvím ROP Jihovýchod

The main focus of this diploma thesis lies on an evaluation of the support of the so-called "rural tourism industry" in a selected area of the South Moravian Region, provided by the ERDF`s Regional Operational Programme "Southeast". The theoretical part of the thesis includes literature research; it also analyses and explains basic terminology on the fields of tourism industry and rural tourism industry, deals with the beginnings of the rural tourism in the Czech Republic and other countries; thereafter follows an explanation of the various forms of the rural tourism including an assessment of the significance of this kind of tourism while regarding the enormously important aspect of the sustainable development of the tourism industry in general. After defining important basic theoretical terms follows the second, regional politics concerning part; specifically a short explanation of the systematic implementation of the grants provided by the EU Structural Funds. This part deals mainly with the support of the tourism industry through the Regional Operational Programme. The next chapter gives an insight into the specifics of the analysed area of the South Moravian Region from the viewpoint of its potential for the development of the tourism industry, determined by the area's local and implementational preconditions. The applied part of the diploma thesis consists of the main analysis of all EU-supported projects from the priority axis 2, field of support 2.1 (Infrastuctural support for the tourism industry). The first chapter of this part shows the general conclusions following from the main analysis' results. The individual projects are sorted by the type of beneficiary, the project's focus and population count in the area of realisation. However, the focus of this diploma thesis lies on the support of the rural tourism industry; therefore it was necessary to define the standards for the determination of relevant projects, which follow the ideas of the rural tourism. These determined projects are further divided into specifical categories and described in regard of their benefits. Finally, an evaluation of the support provided by the Regional Operational Programme "Southeast" and of the possibilities of further development of the rural tourism industry