Podnikatelský plán

CIELEPOVÁ, L. Elaboration entrepreneurial plan, Brno, 2014. Bachelor Thesis. The Mendel University in Brno This Bachelor thesis focuses on developing a business plan for starting a business. The work is divided into two parts. The first part focuses on the literature search, which is devoted to business structure and explanation of basic concepts in the business Word and in tourism. The practical part is a summary of theoretical knowledge, which are applied to the specific development of a business plan. It consists primarily of a marketing plan, organizational plan and financial analysis calculations. Together, these two components create the overall evaluation of a business plan