Marketingová studie spokojenosti uživatelů dřevostaveb na území Olomouckého kraje

This final thesis is about the marketing study of the satisfaction of users with the wooden structures in the region of Olomouc. The research focused on wooden structures approved from 1995 to 2014 and determined the basic profile of their users, type of construction and initial motives leading to the realization of construction. Based on the experience gained, were further specified the advantages and disadvantages of this type of houses. Due to studies in the field of regional development, this work is more focused on socioeconomic factors than timber factors. Conclusion of this study contains an overall assessment of timber, characteristics of typical user, recommendations for suppliers and local autonomy