Vytvoření franchisingového konceptu v pohostinství

This thesis provides recommendations regarding the foreign franchisor's entry into the Czech fast-food market. Advantages and disadvantages for the franchisor, franchisee and the society are discussed in the theoretical section and also mentioned is the financial, tax and legal aspects of franchising in the Czech Republic. The practical part deals with questions of whether it is suitable to enter into the Czech fast-food market, in what form and where is the best place for the first franchise business. The answers to these questions provide tentative analysis and questionnaire survey. Practical findings from this thesis can be taken advantage of by foreign franchisor offering concepts into the fast-food sector in the Czech market