Marketingové aktivity politických stran

This thesis is concerned with marketing activities of political parties in the Czech Republic and it's focused on the campaign, promotion and the creation of the image of the Czech pirate party. At first the past and present campaigns were evaluated and the financial analysis has been performed. On the basis of found results and the output of the processed market research, changes to the communication mix of the party and a layout for the selection procedure of a marketing agency were proposed. Further in the thesis, there has been developed a strategy for risk management and a strategy to increase the member count and for a proper work with the membership base