Řízení strojírenského podniku pomocí metody Balanced Scorecard

The aim of this thesis is to propose method of implementing the basic framework of the model Balanced Scorecard as a management system in the strategic management of an engineering company. In the literature review are clarified terms strategic management and business performance measurement and is described the issues of Balanced Scorecard method. The practical part is focused on the design of BSC and its implementation into the management of the chosen company. Based on the results of the strategic and financial analysis are defined strategic objectives, which are connected by cause-effect relations to a strategic map. Measures, desired future values and specific strategic actions are assigned subsequently to their targets. In the end, there is a time and cost analysis of creation and implementation BSC model in company XY