Hodnocení kvality destinace Brno a okolí na základě vybraných faktorů určujících kvalitu destinace

This diploma thesis deals with evaluation of the quality of destination Brno and surroundings on the principle of integrated quality management with using particular quality factors which demonstrably influence the quality of destination. Integrated quality management is achieved through quality evaluation from two perspectives, from the perspective of a visitor of destination and so called "local", which include local residents, service providers, employees of public administration and representatives of destination management. The visitors evaluate the quality of destination in the dimensions of attractiveness, services and marketing management. The so-called "local" evaluate the quality in the dimension of sustainability and cooperation. The main datasource is the evaluation of satisfaction of respondents obtained from the questionnaire survey. In the thesis are identified problem areas in the quality of destination based on the analysis of secondary data. Furthermore, is evaluated the satisfaction of respondents with particular quality factors using basic descriptive statistics. Is also assessed dependence of the overall satisfaction with destination on the particular quality factors. Based on the results are sought reasons of this development and designed the recommendation