Strategic management in a selected village

The subject of this bachelor thesis "Strategic Management in the City of Česká Lípa" is assessment of the strategic management and suggestions for its further development. Its theoretical part is focused on study of literature dealing with public administration, strategic management and financing of municipalities. The practical part includes characterisation of the city of Česká Lípa and conduct of several analyses. The first analysis is PESTLE which is focused on political-legal, economic, social, technical, legislative and ecological factors. In the second analyses of this thesis, which is SWOT, I highlight the strong and weak points, opportunities and exposure of danger of the City of Česká Lípa. Considered aspects have been chosen with the help of the City Mayor, Ms Hana Moudrá, who has also been interviewed for the purpose hereof. The interview was given on 15.04.2014 at the City Office of Česká Lípa. Upon the outcome of the SWOT analyses the city strategy in this thesis was assessed and suggested