Ways of tourism in Český Krumlov

The subject of this thesis namely "Ways of tourism in Český Krumlov" is the issue of the tourism town of Czech Krumlov. The first, theoretical section of the thesis deals with general characteristics of tourism. The author will address tourism typology, instruments used in the industry. The second part focuses on the characteristic of Český Krumlov. In the thesis are presented and discussed actions and strategies of its local concept. The city is described through the analysis of marketing and management, the thesis is supplemented by interviews with people representing the private sectors