The Application of the POP tools in the chosen retail unit

Topic of this thesis is The Application of the POP tools in the chosen retail unit. Primary objective was to evaluate the use of resources in the selected POP retail unit. Selected retail unit was Albert. Secondary objectives were to determine the knowledge of the concept of POP means assessment whether consumers perceive POP devices in retail stores, and whether they operate. Furthermore, the finding that POP means the consumer has the most and the least. To achieve the main objectives and targets of marketing research was used in the form of a questionnaire survey on the basis of which the assessment was conducted. The work includes proposals on improving the use of resources in POP retail unit Albert