Establishing a TV station in the digital era

This thesis on the "Establishing of a TV station in the digital era" describes and evaluates the influence of digital technologies and changing viewer behavior on television industry. It analyzes the Czech TV market regarding television operators, distribution technologies, the development of viewing shares and ad revenues and developing trends. The aim of this thesis is to show the status quo of the Czech TV market and to examine opportunities for the establishing of new television stations. Chapters of the first part focus on the current state of the Czech television market, main operators of TV stations, legislative, distribution platforms, assessment of ad revenues and the evaluation of research results. The second part of this thesis focuses on a case study on the establishment of a TV station