Regional brands and their role in the consumer food market

This thesis focuses on the analysis of regional brands in South Bohemia in the consumer food market. In the theoretical section describes concepts such as marketing, marketing research, purchasing behavior of customers, brand, regional brand and quality of food. Furthermore, the analyzes of regional brands, which are located in the South Bohemian Region. The practical part is focused on questionnaire survey. The aim is to identify respondents from most regional brand in the South Bohemian Region and their position in the consumer food market